USER BOARD (ub)
WE ARE DISCOvERIE
DISCOvERIE project need to ensure that every stakeholder with a potential interest in the project gains empathy for the end users. User research methods help produce data and insights that are not based merely on assumptions, but rather on the motivations, needs and goals of the users. The methods will be used at every stage of the DISCOvERIE design process to keep product development work on track and in line with business and users’ needs. The Users Board includes representatives of stakeholders, patient representatives, large pharmaceuticals, healthcare experts, international organisations, national institutions and policy makers and our objective appointed to forge long lasting strategic alliances and convert them into full-blown supporters and advocates for our research. The initial panel composition was voted on the kick off meeting, which took place on 6-7thof February 2020, following a suggestion gathering exercise. For instance, the panel is composed of 4 representatives among all stakeholders. Two of them would attend virtually and two of them in person.
Main UB responsibilities include:
- User Requirements: provide to ensure accuracy, representativeness, relative importance/weight in the work
- Objectives: review and assess
- Results: review
- The position of DISCOvERIE in the European and international context
Considering gender, geographic balance and to involve stakeholders from various sectors, the General Assembly voted for:
-1 Member of pharmaceutics industry
-1 Politician/ National or International Policy-Maker
-2 Patients Representatives/Members of patients associations.
Alem MUMINOVIC has 20 years of diverse professional experience spans medical devices, venture capital and, for the last 7 years, pharmaceuticals. During this time, he has had the opportunity to learn and to apply strategic and operational skills sets. The early phase of his career in a medical devices start-up began to hone his skills in Finance, Marketing and Sales. Subsequent multi-national company experience provided him with my first exposure to global brand management. After obtaining his MBA, he then had opportunity to work in the venture capital industry with the responsibility of evaluating technology start-ups, leading investment activities and overseeing the performance of portfolio companies.
His pharmaceutical career truly began in 2012 when he joined Pfizer as Strategy and Business Development Lead in Mexico. In January 2015 he took the role of National Sales Manager with a diverse portfolio of over 25 products, spanning multiple therapy areas and business segments. Focus was on building our marketing and sales efforts capability across a diverse customer group including Physicians, Pharmacists and Hospital Management with the goal of driving Pfizer success in the complex tender driven hospital business.
September 2016 brought his next challenge when he became the Business Unit Lead for Biosimilars & Hospitals. He held P&L responsibility and for driving innovative strategies to meet key business objectives and launching several new products, including Remsima, Precedex Premix, Zinforo and Zavicefta post-integration of Hospira and AZ portfolios. Finally, in January of 2020, he became Business Unit Lead for Inflammation and Immunology in Spain with responsibility for over 70 colleagues within our organization.
He is a native of Bosnia and Herzegovina and has also Swedish nationality. He holds a bachelor’s degree in Physics from the University of Stockholm and he also obtained an MBA degree from International University of Monaco, graduating with honors and continued his education in an executive program at London Business School.